Case Study

Driving leads through content
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Driving leads through content

Client

Bahia Dutch Caribbean

Creation and execution of long term inbound marketing strategy to grow brand awareness, increase relevant site traffic, drive lead generation and online bookings growth for Bahia, a Dutch Caribbean-based horeca business. In 2019, we set out to develop a unified, inbound content marketing approach to drive awareness of Bahia and the Caribbean as a dive travel destination to a new and existing audience of scuba divers and dive travel touroperators across the USA.

Solution

Our marketing approach involved managing all content related activity for the brand:

  • Creation of long term content strategy, including social media, email marketing, video content production, event collateral, print and database management.
  • Creation of Premium Content assets to fuel lead generation.
  • We created a centralised tool kit of multi-lingual content assets with strong creative and smart copylines that would work across all territories.

Result

We implemented a targeted and methodical approach to social media content marketing and lead generation that has led to significant increases in traffic and leads via their website.

0%
increase in monthly recurring website traffic
0%
increase in interactions from social media
0%
increase in traffic from organic search
0%
increase in overall lead generation

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